BENYI GLOBAL BRANDING
We redesigned the coporate identity for Biuco, a manufacturer of baby car safety seats. The goal was to attract a younger, urban parent target group by using a more fashionable approach. Biuco is now the first brand within this industry using flyknit technology for the fabric on it’s products.
As part of the rebranding process, I had to design a fairbooth in China to introduce this product. Using Adobe illustrator, I had to make 3D drawings of what the fairbooth would look like so that it could be translated clearly to the 3D designers and architects, who I worked with to achieve the final outcome.
My Role- Set designer- Logo designer
My Architectural Drawings